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Reaching the right customers at the lowest cost is a consistent challenge for marketing departments across every industry. That’s why leading agencies and marketing teams are using advanced analytics to optimize marketing ROI.
In this webinar, learn how Gregory Welteroth Advertising (GWA) helps clients gain a competitive edge by using data insights to reach more potential customers.
Join the webinar to learn:
- How GWA uses analytics to measure how ads are driving consumer behavior and impacting brand awareness
- Strategies for performing audience segmentation analysis to build ‘look alike’ audiences based on your ideal customer profile
- How automated analytics helped save GWA more than 270 labor hours
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Meet Our Speakers
Cory Hubbard
VP of Strategic Analytics, Gregory Welteroth Advertising
Mark Zabezhinsky
Director, Product Marketing, Alteryx
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