White Paper

Market Research: Attitudes and Adoption of Generative AI

Is the hype around generative AI real? With insights gathered from 2,000 enterprise IT and data leaders and 3,000 members of the general public, our latest research report cuts through the noise and delivers actionable insights about where businesses are in their adoption and maturity around generative AI and how this compares to the public’s perception and understanding.

Key Findings:

  • Value Beyond the Hype: 78% of businesses find genAI valuable, with 43% reporting significant value.
  • Successful Pilots: 77% of genAI pilot projects have been successful, leading to increased investment.
  • Evolving Perceptions: While concerns about risk and misuse exist, they are less impactful than expected.
  • Public vs. Business: Business leaders are more optimistic and knowledgeable about genAI than the general public.

Download your copy of Market Research: Attitudes and Adoption of Generative AI to unlock generative AI’s full potential for your business.

By providing this information you agree to our Privacy Policy

 

Recommended Resources

 
E-Book
Move From Worksheets to Workflows with Automation
Learn how 5 leading companies are eliminating time-consuming, manual data prep and blend processes and empowering data professionals with automated analytics.
  • Analytics Leader
  • Professional
  • APAC
Read Now
 
Webinar
Unlock the Potential of AI with Data Automation
Watch this webinar to learn how data automation and analytics establishes the foundation for AI success and value across the organization.
  • Analytics Automation
  • Analytics Leader
  • APAC
Watch Now
 
Webinar
Democratizing Analytics at Scale
How Data Storytelling and AI-Infused Insights Can Increase Data Literacy Across the Organization
  • Live Webinar
  • Analytics Leader
  • BI/Analytics/Data Science
Watch Now