Analyze campaigns quickly and on your own, without experimentation or outside help
Bring in more and better-qualified leads for stronger campaigns and higher revenue
Reduce the time, effort, and budget spent on unproductive segments, channels, and offers
Your company’s revenue stream starts with Marketing email that catches the attention of a receptive audience. But figuring out which leads, channels, and offers work best requires A/B testing or help from IT—and either approach steals time, money, and attention away from Marketing’s core mission.
The solution is to put Marketing analytics in the hands of Marketing professionals themselves. The right set of tools can eliminate the experimentation, delay, and reliance on outside resources that afflict current approaches. Better still, Marketing can use insights from one campaign to fine-tune the audience, channel, and offer for the next, in an upward spiral of adaptation and continuous improvement.
With Alteryx, you can:
1 – For new leads, engagement matters
2 – For older leads, the effect is smaller
3 – Low engagement means poor results