CUSTOMER STORY
2X
Increased their customer base
6 Months
Achieved their growth goals
Region: North America
Industry: Advertising and Marketing
Department: Marketing
Company Background: SearchKings builds profitable and measurable digital advertising campaigns for companies across North America and around the world.
Data Stack: Google Cloud, Google Cloud Dataprep, BigQuery.
Core Challenges
SearchKings identified 3 specific challenges that they tried to address prior to implementing Google Cloud Dataprep:
- How can we consolidate data from different platforms (Microsoft and Google) to a single view?
- How can we leverage data insights to better advise our customers regarding their investment?
- How can we enhance our value proposition when working with larger organizations that require flexible and scalable data feed as part of their solution?
How Cloud Dataprep Solved this Problem
SearchKings is managing approximately $500,000 of digital spend every day. Optimization of campaign, attribution models, and data-driven decision making are at the core of customer offerings. Through engagement with Google Cloud Dataprep, SearchKings built data flows that introduced proprietary KPI that leverage data sets from various sources.
BENEFITS OF USING ALTERYX
Project Scalability
With Google Cloud Dataprep, SearchKings was able to combine award-winning technology and expertise to effectively support smaller organizations to implement new tools at scale; as a result doubling their customer base
Deeper & Proactive Insights
Data optimization allowed for faster access to industry insights to make data-driven decisions and better advise clients on investments and marketing spend
Increased ROI
Data prep for self-service insight was a new initiative at SearchKings and with Google Cloud Dataprep team’s help they achieved their initial growth goals within six months
Region: North America
Industry: Advertising and Marketing
Department: Marketing
Company Background: SearchKings builds profitable and measurable digital advertising campaigns for companies across North America and around the world.
Data Stack: Google Cloud, Google Cloud Dataprep, BigQuery.
Recommended Resources
E-Book
From Data to Decisions: Advanced AI Techniques to Empower Your Marketing
Despite the promise of AI, marketing teams still aren’t fully leveraging this technology. Learn how AI-powered analytics can help your team better target and delight your customers.
Read Now
E-Book
The Looker Studio User’s Guide to Automating Analytics
Learn how to integrate Alteryx Designer Cloud with Looker Studio to unlock the full potential of your data and transcend the limitations of traditional spreadsheets.
Read Now
E-Book
4 Ways Marketing Leaders Use Analytics Automation to Accelerate Business Value
Learn how analytics automation can help you understand your customers better and deliver winning campaigns.
Read Now