A 360° view of the customer: We all know that’s the goal of contemporary marketing. But how do you achieve it in a fast-moving, fast-changing world?
Cookie-cutter data solutions won’t cut it anymore. With customer tastes, competitors, and even the economic environment itself constantly shifting, you need the agility to turn on a dime—even with the biggest, broadest marketing campaigns. And that’s something you can only get from automation.
Join in, as we explore data-powered marketing objectives, common barriers to success, and how analytic automation can overcome them, including:
- Real-time data, its growing importance to modern 360° marketing, and how to deal with its toughest challenges
- The evolving role of the CMO, and why embracing data martech saves time and costs while adding significant value
- A key marketing agency operations use case: combining data from diverse sources, and keeping it fresh even when scaling up across teams
Meet Our Speakers
Fabio Italiano
Field CMO, Alteryx
Brandon Bak
Principle Solutions Engineer, Alteryx
Recommended Resources
E-Book
5 Use Cases to Help Audit Professionals Take Back Their Time
Explore five common audit processes ripe for automation so you can spend more time solving problems and less worrying about them.
Read Now
White Paper
Delivering Analytics that Scale: 5 Reasons to Upgrade to Alteryx Server
Five reasons you’ll never go back to the old way of doing things. Yes, we’re that confident.
Read Now
E-Book
The Missing Link in Supply Chains: Analytics Automation
Is your supply chain missing a crucial piece? In this e-book, learn how analytics automation can help forecast demand, manage risk, and optimize operations.
Read Now