Playbook
AI-powered analytics and automation tools give marketers an opportunity to drastically improve their campaigns, but data analytics still only influence around 50% of marketing decisions.
Why aren’t more companies taking advantage of this technology?
Numerous barriers to entry are stymying attempts at AI transformation, including the need for high-quality, accessible data and a platform that can consolidate marketing data from multiple systems.
Easy-to-use AI-powered analytics solutions level the playing field, enabling marketers of every skill level to find data-driven insights.
In this playbook, we explore how AI-powered analytics can help:
- Your entire marketing team leverage AI-powered data consolidation, customer segmentation, marketing attribution, and campaign performance reports
- Improve the speed and quality of decision-making across the customer journey through automated workflows
- Enhance overall marketing ROI quickly — without extensive technical savvy
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